Animoca Brands Japan, a key subsidiary of global Web3 firm Animoca Brands, and Apas Port Inc. have joined forces with OnChain Studios to provide Cryptoys, a cutting-edge digital toy platform, to Japanese collectors in a ground-breaking collaboration. This collaboration intends to reimagine play by mixing high-quality digital toys with immersive entertainment experiences, ushering in a new era for collectors of all ages.
1. Unveiling Cryptoys: A Fusion of Toys and Entertainment
What are Cryptoys?
Cryptoys are high-quality digital toys that bridge the gap between traditional collectibles and immersive entertainment. Developed by OnChain Studios, Cryptoys offers a unique line of characters, including Zoo-F-O Escape™, alongside beloved figures from Star Wars™, Mickey and Friends™, and Masters of the Universe™. This expansive entertainment universe redefines play, providing collectors with a next-generation experience.
The Cryptoys Experience
The journey begins with collectors opening a blind-pack cube on the Cryptoys platform, followed by an animated, immersive unboxing experience. Whether keeping toys in mint condition or unwrapping them, fans witness characters come to life, transforming into animated toys with vibrant personalities.
2. Animoca Brands Japan and Apas Port’s Role in the Partnership
Activities and Promotion
As partners in Japan, Animoca Brands Japan and Apas Port will spearhead various activities to promote and communicate the unique appeal of Cryptoys in the Japanese market. The collaboration aims to create engaging experiences and build a community around the digital toy platform.
Will Weinraub, CEO of OnChain Studios, expressed excitement about expanding the Cryptoys brand into Japan and connecting directly with collectors. Daisuke Iwase, CEO of Animoca Brands Japan, highlighted the opportunity to introduce Web3 through beloved characters, emphasizing the company’s commitment to spreading joy and excitement. Daisuke Sasaki of Apas Port shared his enthusiasm for supporting Cryptoys’ expansion in Asia and leveraging Web3 technology to create resonant moments.
3. Future Activations and Plans
What’s Next for Cryptoys?
CEO Will Weinraub teased upcoming activations in the coming months, promising new experiences for Japanese collectors. The partnership aims to continually innovate and introduce fresh content to enhance the digital toy experience.
4. About the Key Players
Animoca Brands Japan
Established in 2021, Animoca Brands Japan is the strategic subsidiary of Animoca Brands Corporation Limited. Focused on supporting global Web3 strategies, Animoca Brands Japan combines intellectual properties with blockchain technology, acting as a bridge between Japanese IPs and global fans.
A revolutionary collectible digital toys platform, Cryptoys brings to life characters from Masters of the Universe™, Star Wars™, Mickey and Friends™, and Zoo-F-O Escape™. The platform is reshaping the future of play, making collecting fun and accessible for everyone.
Formed with a mission to engage, entertain, and empower the next generation of digital toy collectors, OnChain Studios is the visionary behind Cryptoys. CEO Will Weinraub and the team are reimagining toys for the next generation, leveraging the power of digital experiences.
A creative company dedicated to deploying “kandou” (enjoyment) to the new world of smart contracts, Apas Port focuses on curated IP and stories. Acting as a passport in the blockchain world, Apas Port delivers aesthetic and excitement through its Web3 content.
5. FAQ Section
Q1: How can I experience Cryptoys?
A1: Visit Cryptoys.com to explore the digital toy platform and start your immersive collecting experience.
Q2: Are there plans for new characters on Cryptoys?
A2: Yes, CEO Will Weinraub mentioned upcoming activations and new experiences in the pipeline.
Q3: What is Web3 technology?
A3: Web3 refers to the third era of the internet, characterized by decentralized protocols and technologies, including blockchain, aiming to empower users and create more open and equitable digital experiences.
In summary, the partnership between Animoca Brands Japan, Apas Port, and OnChain Studios marks a significant step in bringing Cryptoys to Japanese collectors. The collaboration aims to redefine the toy industry, making collecting a fun and immersive experience for enthusiasts of all ages. As the Cryptoys brand expands, it introduces a new era of play, blending digital innovation with beloved characters.
Explore the world of Cryptoys and start your journey into the future of digital toy collecting. Join the community and stay tuned for upcoming activations and experiences. Embrace the joy of play in the evolving landscape of Web3 technology.