Rockstar Games is damn good at drawing a satire on our society with GTA. So yes, GTA 6 will most likely be about the crypto world of the 21st century. Around dogecoin millionaires. About Elon Musk, Space X and the technology that’s coming: self-driving cars, robots that cook for us. But what about NFT implementation and web3 gaming?
Does Rockstar Games approch GTA 6 with a web2 mindset, or will we see some form of NFT implementation. Because Strauss Zelnick, CEO of Take-Two Interactive & Rockstar Games actually likes the technology:
“We believe NFTs are real, and why wouldn’t they be? We believe in digital goods, and we’ve been selling digital goods for a long time. We believe in rare goods, we believe in collectibles. Our concern is that there will be speculation. We want to make sure consumers have a good experience every time they engage with our products. And losing money on speculation is not a good experience, so we will stay away from speculation. However, we strongly believe that NFTs could fit into Take-Two’s offering in the future.“
– Strauss Zelnick, CEO Take-Two Interactive
Rockstar Games boss is however sceptical about people who see the metaverse as the end of all challenges the games industry faces:
“I’m not sceptical at all about huge, interactive, dynamic, entertaining worlds because our company is responsible for housing, minimally, three of them. So I’m a dyed-in-the-wool believer that people will go to digital worlds to be entertained, and if you offer a super entertaining experience I think people will flock to it. I think where my scepticism lies is every company suddenly believing that by saying the word ‘metaverse’ adjacent to their company’s business strategy, that means that somehow they’ll be transformed and nirvana is around the corner, and naturally that’s not the case.”
Why GTA 6 was in development since 2014
In a very interesting conversation with Phil Spencer, Head of Xbox, Strauss Zelnick gave a lot of insights into his mindset, when it comes down to the quality of their games:
“We take the time to make something that we think is truly phenomenal, a piece of entertainment that is groundbreaking. And we also give games a rest so that the next in line is a special event. I’ll go to a James Bond movie because there isn’t another one in two months. I’ll go see any Bond movie, and if it’s bad, I’ll be really upset – it would be like a personal affront, because I think the brand is so strong in its core. And that’s the contract Rockstar has with its customers. We see it as our mission to deliver the next creative benchmark for not only gaming, but the entire entertainment industry.“
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