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WPP, Epic Games Metaverse Partnership

WPP, Epic Games Metaverse Partnership

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The WPP and Epic Games Partnership: What it Means for the Metaverse.

A British PR, advertising, communication, and technology company WPP has announced a partnership with Epic Games “to accelerate innovation for clients in the metaverse.” This new partnership eyes to propagate and educate more and more new brands and creators about the potential opportunities up for grabs in the metaverse.

But what exactly this partnership means for the metaverse? And how it will achieve its goals?

WPP And Epic Games Metaverse Partnership
WPP And Epic Games Metaverse Partnership

Epic Games is no less than a beacon when it comes to taking lead in building the metaverse. It is among the pioneers when it comes to the application of the concept of the metaverse. It started off by incorporating the idea of the metaverse inside its video games.

Now, it has gradually and strategically evolved its approach towards the metaverse by focusing on Unreal Engine and its virtual creation tools. Epic’s Unreal Engine is popular for its game developing tools, however, its utilization has now expanded and is used for various tasks in the professional world like creating prototypes of automobiles, designing clothes, and more.

Despite Unreal Engine’s popularity and expanding usage, having its knowledge is pretty rare, especially among those professionals who are not associated with the video games industry.

Here, the WPP and EPIC Games partnership comes in where tailored training programs are designed to educate more and more professionals, creatives, and executives will benefit from.

The training will teach and upskill thousands of WPP creative and technologists on how to navigate and use Epic’s Unreal Engine to create real-time 3D creation and virtual production.

The training is tailored according to the needs of three broad categories with three different metaverse curriculum tracks: executives, creative practitioners, and media experts and strategists.

This new collaboration means that we will get to see more and more exciting news brands jumping into video games via custom experiences. Existing and new brands will get to know how to use various platforms like Fortnite, and UE, as well as 3D marketplaces like ArtStation, and Sketchfab.

WPP And Epic Games Metaverse Partnership
WPP And Epic Games Metaverse Partnership

Moreover, WPP will also do a collaboration with Epic’s kid tech company SuperAwesome to help WPP understand online child safety and privacy. Epic Games’ Mathew Henick said,

“The collaboration between Epic, WPP, its clients, and the creator community will accelerate the building of diverse social entertainment experiences that players across the world will love.”

Although there is a lot of hype and buzz surrounding metaverse, Web 3.0, and the future of the internet, there is a lot less going on in terms of concrete steps. This new partnership is a much-needed one in terms of awareness and knowledge dissemination. Epic has had done similar partnership with another agency, Collective, and the United Kingdom’s Institute of Practitioners in Advertising, back in March.

The workshop was a massive success as it was on Unreal Engine and its usage in the metaverse. This showed how much more and more professionals, brands, and marketers are interested to know about the metaverse and skills provided by UE.

The future of the metaverse is slowly but surely building, and this new partnership is a rare solid step that has the elements of awareness, education, and hands-on skillset for building and utilizing the metaverse.

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WPP, Epic Games Metaverse Partnership

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FOTA – Fight of the Ages – Game Review

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Jungle Freaks Motor Club – Game Review

The Jungle Freaks Motor Club is a new virtual reality (VR) racing game that will take players on an adventure through the jungles of the Metaverse. Players will race against other teams in a variety of different vehicles, all while battling wild beasts and dodging obstacles along the way. Jungle Freaks Motor Club: In a post-apocalyptic world, the zombies have overtaken everything except an island, where genetically modified highly intelligent, and powerful gorillas live. The remaining humans have found a place where they can feel safe from the zombies while still trying to attain peace with the strange gorilla creatures. A collection of car NFTs has been launched to be used in the car racing game set in the same universe. Each car NFT is unique in design and has a real artistic value. The value comes in because of the top artists behind the designs of NFTs. The Jungle Freaks Motor Club team partners with the Netvrk gaming developers to create a racing game with their metaverse. While JFMC is in the process of creating a play to earn racing game in their own metaverse which consists of five (5) racing tracks. In order to become part of the metaverse, the players shall get their hands on JFMC NFTs.

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Buddy Arena – Game Review

Singapore-based web3 game creator Affyn introduces Buddy Arena, a web3 mobile game integrating Nexus World’s buddy NFTs, offering a multiplayer online battle experience. Affyn, a blockchain gaming company headquartered in Singapore, is unveiling Buddy Arena through a closed alpha launch. This Web3 mobile game is an integral component of the NEXUS World universe, offering players an opportunity to engage in dynamic battles while acquainting themselves with its early-stage gameplay mechanics. Set in the NEXUS World arena, Buddy Arena revolves around crystal harvesting, achieved through mining or combat-induced collection, as participants amass as many crystals as possible. Having a colony and raising your flag, you now assume the role of a pioneer Mayor within the NEXUS World. Tasked with overseeing your community, you must craft an inviting Hometown that draws visitors. This destination thrives with activity – from catching Buddies to exploring shops, engaging in services, and participating in your curated events and games – all of which warrant generous rewards. Buddies, diverse creatures indigenous to the NEXUS, eagerly await interaction with you, their curious guest. Additionally, these creatures, varying in species, shape, and size, can be captured, befriended, and trained, nurturing a deep bond and preparing them for challenges they wouldn’t tackle alone.

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Oni Mansion: A Bridge-Free, Gas-Free Crypto World – Game Review

“Oni Mansion,” developed by Yomi Games, is a game that allows players to design and build their own non-fungible token (NFT) houses in the game’s metaverse. One of the main draws of “Oni Mansion” is that it allows players to create and mint their own NFTs. The game is built on the Polygon (formerly known as Matic) blockchain, and players need to own at least one Oni NFT in order to access the game. These NFTs can be designed and built at the Oni Squad website. “Oni Mansion” is the first game in a series of similar games being developed by the Oni Squad group. Oni Mansion Gameplay: At the beginning of the game, players will receive basic mansions that can be upgraded over time. Players who hold Oni NFTs will have the opportunity to design and upgrade their mansions for three weeks before they can mint their NFT mansions. The goal of “Oni Mansion” is for players to have fun while building and designing mansions, minting NFTs, and earning money. In addition to Oni Squad, players who own external assets such as Jungle Freaks, Curious Addys, and Lazy Lions can also participate in the game. The players will upgrade their mansions according to their choices. That will give them a unique character and its level of rarity. Game Economy: The players can earn tokens by either selling the NFTs on the marketplace or by completing daily tasks and activities. The game offers a very unique, gas-less, and bridge-less experience giving more freedom to the community. The Oni Squad NFT collection built on the Ethereum blockchain consists of unique hand-drawn, 242 Japanese-styled, vivid, colorful, and retro designs. The game has been designed on the Polygon (Matic) blockchain, however, it has been designed in a manner that there would not be any need to bridge the NFTs from Ethereum to Polygon. The Oni Mansion NFTs will have significance in the upcoming games by the Oni Squad group.

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Best P2E Games list 2024

WPP, Epic Games Metaverse Partnership

P2E News, short for “Play-to-Earn News,” is a category of updates and information within the broader spectrum of Crypto News, Web3 News, NFT News, and Blockchain News. These terms are all interconnected and represent various facets of the rapidly evolving digital landscape.

Play-to-Earn (P2E) is a gaming model that has gained immense popularity within the crypto and blockchain communities. In P2E games, players can earn cryptocurrencies or NFTs by participating in the game, often through activities like completing quests, collecting items, or trading assets. P2E News covers developments, announcements, and trends related to these innovative gaming experiences that allow players to monetize their in-game efforts.

Crypto News, on the other hand, focuses on the broader world of cryptocurrencies, including Bitcoin, Ethereum, and a multitude of altcoins. This category encompasses news about market trends, regulatory changes, new blockchain technologies, and updates related to various tokens. Crypto News is a fundamental aspect of the blockchain ecosystem, as cryptocurrencies serve as the primary means of value transfer and exchange within the Web3 space.

Web3 News is an umbrella term that refers to the next-generation internet, often characterized by decentralized applications, blockchain technology, and smart contracts. The Web3 ecosystem seeks to provide a more user-centric and decentralized internet experience. This category of news covers developments in decentralized finance (DeFi), non-fungible tokens (NFTs), and various other applications built on blockchain technology. For the ultimate and best play to earn games list, check our friends of playtoearngames.com.

NFT News focuses on Non-Fungible Tokens, unique digital assets that are indivisible and represent ownership of a specific item, artwork, or collectible. NFTs have gained prominence in the art world, gaming industry, and entertainment sector. NFT News keeps enthusiasts informed about NFT sales, new projects, and partnerships within the NFT space.

Blockchain News pertains to the foundational technology behind cryptocurrencies and Web3 applications. Blockchains are decentralized ledgers that record transactions across a network of computers, ensuring transparency and security. Updates in this category might include innovations in blockchain consensus mechanisms, interoperability between different blockchain networks, and industry applications beyond cryptocurrencies.

In summary, P2E News is a niche subset of Crypto News, Web3 News, NFT News, and Blockchain News. It focuses on gaming experiences where players can earn cryptocurrencies or NFTs, while the other categories encompass a broader range of topics within the decentralized digital landscape, including cryptocurrencies, web3 technologies, NFTs, and blockchain advancements. Collectively, these categories shape the landscape of the digital economy, offering insights into how technology is revolutionizing various aspects of our lives.