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WPP, Epic Games Metaverse Partnership

WPP, Epic Games Metaverse Partnership

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The WPP and Epic Games Partnership: What it Means for the Metaverse.

A British PR, advertising, communication, and technology company WPP has announced a partnership with Epic Games “to accelerate innovation for clients in the metaverse.” This new partnership eyes to propagate and educate more and more new brands and creators about the potential opportunities up for grabs in the metaverse.

But what exactly this partnership means for the metaverse? And how it will achieve its goals?

WPP And Epic Games Metaverse Partnership
WPP And Epic Games Metaverse Partnership

Epic Games is no less than a beacon when it comes to taking lead in building the metaverse. It is among the pioneers when it comes to the application of the concept of the metaverse. It started off by incorporating the idea of the metaverse inside its video games.

Now, it has gradually and strategically evolved its approach towards the metaverse by focusing on Unreal Engine and its virtual creation tools. Epic’s Unreal Engine is popular for its game developing tools, however, its utilization has now expanded and is used for various tasks in the professional world like creating prototypes of automobiles, designing clothes, and more.

Despite Unreal Engine’s popularity and expanding usage, having its knowledge is pretty rare, especially among those professionals who are not associated with the video games industry.

Here, the WPP and EPIC Games partnership comes in where tailored training programs are designed to educate more and more professionals, creatives, and executives will benefit from.

The training will teach and upskill thousands of WPP creative and technologists on how to navigate and use Epic’s Unreal Engine to create real-time 3D creation and virtual production.

The training is tailored according to the needs of three broad categories with three different metaverse curriculum tracks: executives, creative practitioners, and media experts and strategists.

This new collaboration means that we will get to see more and more exciting news brands jumping into video games via custom experiences. Existing and new brands will get to know how to use various platforms like Fortnite, and UE, as well as 3D marketplaces like ArtStation, and Sketchfab.

WPP And Epic Games Metaverse Partnership
WPP And Epic Games Metaverse Partnership

Moreover, WPP will also do a collaboration with Epic’s kid tech company SuperAwesome to help WPP understand online child safety and privacy. Epic Games’ Mathew Henick said,

“The collaboration between Epic, WPP, its clients, and the creator community will accelerate the building of diverse social entertainment experiences that players across the world will love.”

Although there is a lot of hype and buzz surrounding metaverse, Web 3.0, and the future of the internet, there is a lot less going on in terms of concrete steps. This new partnership is a much-needed one in terms of awareness and knowledge dissemination. Epic has had done similar partnership with another agency, Collective, and the United Kingdom’s Institute of Practitioners in Advertising, back in March.

The workshop was a massive success as it was on Unreal Engine and its usage in the metaverse. This showed how much more and more professionals, brands, and marketers are interested to know about the metaverse and skills provided by UE.

The future of the metaverse is slowly but surely building, and this new partnership is a rare solid step that has the elements of awareness, education, and hands-on skillset for building and utilizing the metaverse.

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WPP, Epic Games Metaverse Partnership

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WPP, Epic Games Metaverse Partnership

P2E News, short for “Play-to-Earn News,” is a category of updates and information within the broader spectrum of Crypto News, Web3 News, NFT News, and Blockchain News. These terms are all interconnected and represent various facets of the rapidly evolving digital landscape.

Play-to-Earn (P2E) is a gaming model that has gained immense popularity within the crypto and blockchain communities. In P2E games, players can earn cryptocurrencies or NFTs by participating in the game, often through activities like completing quests, collecting items, or trading assets. P2E News covers developments, announcements, and trends related to these innovative gaming experiences that allow players to monetize their in-game efforts.

Crypto News, on the other hand, focuses on the broader world of cryptocurrencies, including Bitcoin, Ethereum, and a multitude of altcoins. This category encompasses news about market trends, regulatory changes, new blockchain technologies, and updates related to various tokens. Crypto News is a fundamental aspect of the blockchain ecosystem, as cryptocurrencies serve as the primary means of value transfer and exchange within the Web3 space.

Web3 News is an umbrella term that refers to the next-generation internet, often characterized by decentralized applications, blockchain technology, and smart contracts. The Web3 ecosystem seeks to provide a more user-centric and decentralized internet experience. This category of news covers developments in decentralized finance (DeFi), non-fungible tokens (NFTs), and various other applications built on blockchain technology. For the ultimate and best play to earn games list, check our friends of playtoearngames.com.

NFT News focuses on Non-Fungible Tokens, unique digital assets that are indivisible and represent ownership of a specific item, artwork, or collectible. NFTs have gained prominence in the art world, gaming industry, and entertainment sector. NFT News keeps enthusiasts informed about NFT sales, new projects, and partnerships within the NFT space.

Blockchain News pertains to the foundational technology behind cryptocurrencies and Web3 applications. Blockchains are decentralized ledgers that record transactions across a network of computers, ensuring transparency and security. Updates in this category might include innovations in blockchain consensus mechanisms, interoperability between different blockchain networks, and industry applications beyond cryptocurrencies.

In summary, P2E News is a niche subset of Crypto News, Web3 News, NFT News, and Blockchain News. It focuses on gaming experiences where players can earn cryptocurrencies or NFTs, while the other categories encompass a broader range of topics within the decentralized digital landscape, including cryptocurrencies, web3 technologies, NFTs, and blockchain advancements. Collectively, these categories shape the landscape of the digital economy, offering insights into how technology is revolutionizing various aspects of our lives.